Templates - PDF
Client Brief Template
Use this client brief template to align restaurant stakeholders before a shoot or AI-assisted menu photo refresh.
Professional template for gathering client requirements and expectations. This page rebuilds the legacy FoodPhoto.ai resource at /resources/client-brief-template as an indexable WordPress resource for restaurant operators, marketers, and food photography teams.
Start with 50 credits for $15/mo See pricing
How to use this template
Use Client Brief Template before you create or upload menu photos. It is designed for real restaurant workflows: phone photos, consistent lighting, delivery-app exports, honest AI enhancement, and internal approval before images go live.
- Resource type: template
- Format: PDF
- Legacy download file: client-brief-template.pdf
- Best used before a menu refresh, delivery-app upload, website update, or seasonal photo sprint
- Pair it with FoodPhoto.ai credits when the team is ready to enhance and export final images
Capture the business objective
A brief should explain why the photos are being created. Delivery conversion, website refresh, Google Business Profile, ads, and printed menus all require different crops and approval standards.
- Primary channel
- Success metric
- Launch date
- Decision maker
- Menu scope
Document brand and food rules
The brief should protect the truth of the dish. It should define what can be enhanced and what must never be changed, especially when AI editing is part of the workflow.
- Do not change ingredients
- Do not change portion size
- Keep plating realistic
- Use approved backgrounds
- Match brand mood and lighting
Set deliverables and approvals
Restaurant photo projects fail when nobody owns approvals. List required exports, naming conventions, and who signs off before the images go live.
- Master images
- Platform-specific exports
- File naming rules
- Review deadline
- Final approver
Internal workflow
A strong resource page should lead to action. Start with this page, choose the sibling checklist or template that matches the next step, then process final images in FoodPhoto.ai only after the real dish photo passes quality control.
- Plan the dish list and output channels
- Shoot the real dish with consistent light and crop
- Enhance lighting, background, and export size without changing the food
- Approve the final image against the served item
- Upload to delivery apps, Google Business Profile, website, and social channels
Frequently asked questions
Is a client brief useful for internal restaurant teams?
Yes. Even when there is no agency, a brief aligns managers, kitchen staff, marketers, and ownership before photos are created.
What is the most important AI editing rule?
The final image must still represent the real dish: same ingredients, same portion, and no misleading visual additions.
Related resources and guides
Ready to turn real dish photos into menu-ready images?
FoodPhoto.ai is a paid-credit AI food photo editor for restaurants. Start with 50 credits for $15/month, or use the $10 Menu Test Pack for 10 credits when you only need a small batch.