Deliveroo Partner Requirements

Deliveroo Photo Requirements: 2026 Partner Guide

Official Deliveroo menu photo specifications, the Restaurant Hub approval workflow, and the universal export setting that passes on first upload across the UK, EU, UAE, Singapore, Hong Kong and Australia.

Generate Deliveroo-ready photos Country specs

Minimum resolution

1200 × 1200 px

Recommended

1600 × 1600 px

Aspect ratio

1:1 (square)

Max file size

5 MB

Deliveroo operates across 11 markets with over 180 thousand restaurant partners. Photo quality directly affects placement in the Deliveroo Editions, New on Deliveroo, and neighbourhood feeds — all of which are thumbnail-driven.

This guide covers the official Deliveroo photo spec, the Restaurant Hub approval process, and how to ship one export that works on Deliveroo and every other major European delivery platform.

Deliveroo official photo specifications

Deliveroo publishes its image guidelines in the Restaurant Hub. These apply uniformly across the UK, France, Spain, Italy, Belgium, Netherlands, Ireland, UAE, Singapore, Hong Kong and Australia.

Minimum resolution: 1200 × 1200 pixels
Recommended resolution: 1600 × 1600 pixels
Aspect ratio: 1:1 (square) — strictly enforced
Maximum file size: 5 MB per image
Accepted formats: JPEG and PNG
Color space: sRGB
Background: clean and neutral (white, wood, slate, marble)
Content: one dish per photo, centered, no watermarks or price overlays

Deliveroo approval workflow

Photos uploaded in Restaurant Hub go through automated validation, then a partner manager review.

Automated validation is instant: checks resolution, aspect ratio, format, file size
Manual partner manager review: 24 to 72 hours, focused on authenticity and quality
Auto-rejection: below 1200 × 1200 px, non-square, over 5 MB, wrong format
Manual rejection: blurry, underexposed, stock photography, watermarks, branded props
Resubmission: allowed without account penalty if changes are made

What Deliveroo's creative team recommends

Deliveroo's partner education program emphasizes a consistent aesthetic because it improves brand recall and in-feed legibility.

Soft, even lighting — Deliveroo explicitly recommends natural daylight or diffused LED
Angle: 45° for plates with height, 90° overhead for bowls and pizzas
Background: clean and consistent across the entire menu
Styling: minimal props, no text, no branded napkins or tableware
Color: vibrant but not oversaturated — Deliveroo flags HDR-style images as "unnatural"

UK vs EU vs APAC: same spec, different cultural fit

The technical spec is identical across all Deliveroo markets, but high-performing creative varies.

UK and Ireland: warm tones, pub food, Sunday roast style — rustic wood backgrounds work well
France and Belgium: minimalist plating, white or marble backgrounds, fine dining aesthetic
UAE: bright, high-contrast photography, vibrant spice tones, overhead angles for mezze
Singapore and Hong Kong: overhead flat-lay photography for noodles, dim sum, rice bowls
Australia: bright, airy brunch aesthetic for cafés, warm tones for pub food

Universal export across Deliveroo and competitors

Restaurants on Deliveroo often publish the same menu on Uber Eats, Just Eat and local platforms. One export specification works everywhere.

Safe universal spec: 1600 × 1600 px, 1:1 square, JPEG 85 percent quality, sRGB, under 5 MB
Passes Deliveroo (1200 min), Uber Eats (1200 min), Just Eat (800 min), Wolt (960 min), DoorDash (1000 min)
File size at these settings: 600 KB to 1.5 MB
No per-platform reformatting required

Frequently asked questions

What is the minimum photo size for Deliveroo?

1200 × 1200 pixels in a 1:1 (square) aspect ratio, under 5 MB, in JPEG or PNG format. Photos below 1200 × 1200 are auto-rejected at upload in the Restaurant Hub.

Does Deliveroo accept 4:3 or 16:9 photos?

No. Deliveroo requires 1:1 (square) only. Non-square photos are rejected at both the automated validation step and manual review.

Can I use the same photo on Deliveroo and Uber Eats?

Yes. Both require 1200 × 1200 px minimum and accept 1:1 square JPEGs under 5 MB. Exporting at 1600 × 1600 px covers both platforms plus Just Eat, Wolt and DoorDash.

Why does Deliveroo reject photos that look fine?

Typical manual rejection reasons include: background clutter, wrong angle (straight-on instead of 45° or overhead), HDR-style oversaturation, watermarks, price overlays, or photos that include hands, phones, or multiple competing dishes.

How long does Deliveroo photo approval take?

Automated validation is instant. Manual partner manager review typically takes 24 to 72 hours. Clean upload histories tend to get faster approvals.

Does Deliveroo Image Studio still exist?

Deliveroo periodically offers Image Studio promotional shoots for new partners in select markets. Availability is limited and timing is set by Deliveroo. For ongoing menu updates, seasonal items and LTOs, partners need their own photo workflow.