New Menu Launch Photos: The Rollout Plan (So Every Channel Matches)

TL;DR

Plan photos like a launch asset, not an afterthought. Shoot a master set once, then export all platform crops. Publish in an order that reduces mismatch and support issues.

Step 1: Build the shot list (keep it realistic)

Start with: New items. Top sellers that changed. Bundles and combos (high-value decisions).

Don’t try to photograph every modifier on day one.

Step 2: Assign roles

You need three owners: Shooter: takes the photos. Approver: confirms the photo matches what guests receive. Publisher: exports and uploads across channels.

Step 3: Shoot once, export many

Keep one master per item. Export the crops for each platform (delivery apps, website, social).

Use: /tools/image-requirements

Step 4: Publish order (to reduce mismatch)

Delivery platforms (most mismatch complaints start here). Website menu. Social posts and promos.

Step 5: QA like a customer

Check thumbnails and item pages on a phone. If the dish is unclear, customers will skip it.

Your menu deserves better photos

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