New Menu Launch Photos: The Rollout Plan (So Every Channel Matches)

TL;DR

• Plan photos like a launch asset, not an afterthought.
• Shoot a master set once, then export all platform crops.
• Publish in an order that reduces mismatch and support issues.

Step 1: Build the shot list (keep it realistic)

Start with:

• New items
• Top sellers that changed
• Bundles and combos (high-value decisions)

Don’t try to photograph every modifier on day one.

Step 2: Assign roles

You need three owners:

• Shooter: takes the photos
• Approver: confirms the photo matches what guests receive
• Publisher: exports and uploads across channels

Step 3: Shoot once, export many

• Keep one master per item.
• Export the crops for each platform (delivery apps, website, social).

Use: /tools/image-requirements

Step 4: Publish order (to reduce mismatch)

1. Delivery platforms (most mismatch complaints start here)
2. Website menu
3. Social posts and promos

Step 5: QA like a customer

Check thumbnails and item pages on a phone. If the dish is unclear, customers will skip it.

Your menu deserves better photos

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