A practical rollout plan for new menus: shot list, who approves what, when to publish, and how to ensure your website, delivery apps, and social all show the same version.

New Menu Launch Photos: The Rollout Plan (So Every Channel Matches)

TL;DR

Plan photos like a launch asset, not an afterthought.
Shoot a master set once, then export all platform crops.
Publish in an order that reduces mismatch and support issues.

Step 1: Build the shot list (keep it realistic)

Start with:

New items
Top sellers that changed
Bundles and combos (high-value decisions)

Don’t try to photograph every modifier on day one.

Step 2: Assign roles

You need three owners:

Shooter: takes the photos
Approver: confirms the photo matches what guests receive
Publisher: exports and uploads across channels

Step 3: Shoot once, export many

Keep one master per item.
Export the crops for each platform (delivery apps, website, social).

Use: /tools/image-requirements

Step 4: Publish order (to reduce mismatch)

Delivery platforms (most mismatch complaints start here)
Website menu
Social posts and promos

Step 5: QA like a customer

Check thumbnails and item pages on a phone. If the dish is unclear, customers will skip it.

Your menu deserves better photos

Try 5 photos for $2.99 or subscribe from $4.99/month (20 credits).

Plans from $4.99/mo → Plans from $4.99 → View pricing →

No commitment. Credits roll over. Cancel anytime.