Restaurant Menu Photo File Naming: A Practical Convention Your Team Will Actually Use

FoodPhoto Team

Ops systems · February 3, 2026 · 3 min read

A simple file naming and folder system for restaurant photo libraries, so you can reuse images across channels without losing track of “the latest” version.

TL;DR

Name files so “what is it” and “is it current” are obvious. Keep one master per dish, then export variants per platform. Store photos where the whole team can access them (and only one place).

The problem this fixes

Most teams end up with: IMG_4839.webp. burger_final_FINAL_v2.webp. “Which one is on DoorDash?”.

That creates inconsistent menus and slows down updates.

A naming convention that works

Use this format: brand-location_dish-platform_orientation_version_yyyymmdd.webp

Examples: acme-downtown_smash-burger_master_square_v01_20260203.webp. acme-downtown_smash-burger_ubereats_square_v01_20260203.webp. Rules: Use master for the best, high-quality source image. Use platform names only for exported crops. Bump v02, v03 when the dish presentation changes.

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Folder structure (keep it boring)

/Menu Photos/Masters/. /Menu Photos/Exports/DoorDash/. /Menu Photos/Exports/UberEats/. /Menu Photos/Exports/Web/. /Menu Photos/Exports/Social/.

The weekly habit

Update masters for new items and top sellers. Export the platform crops. Upload and QA as thumbnails.

Use: /tools/image-requirements

Your menu deserves better photos

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