UK and Ireland platform cost guide
Deliveroo Food Photography Cost: Menu Photo Pricing for Restaurants
Deliveroo food photography cost for UK and Ireland restaurants usually includes more than a menu shoot. Restaurants may need item images, a store hero image, approval-safe crops, and future edits for seasonal menus. FoodPhoto.ai helps reduce the catalog cost while keeping photographer budget for hero campaigns.
Deliveroo batch pricing examples
| Menu size | Photographer path | FoodPhoto.ai path | What to watch |
|---|---|---|---|
| 20 items | £700-£2,000 | Menu Test Pack or Starter depending on retakes | Small menus still need every crop checked before upload. |
| 50 items | £1,600-£5,500 | Starter or Pro for category coverage and variants | Use a consistent background and plate scale across categories. |
| 100 items | £3,000-£10,000+ | Pro or Max for a full catalog and alternate crops | Process by category so QA is not left until launch day. |
Deliveroo crop and spec checklist
Deliveroo help guidance uses landscape orientation and separates hero images from menu item images, so restaurants should plan both exports when refreshing a storefront.
- Export menu item images at 1200 x 675 px or larger.
- Export a separate hero image at 1920 x 1080 px or larger when needed.
- Keep the whole dish in frame with no visible grain or blur.
- Avoid text overlays, watermarks, faces, and distracting backgrounds.
- Leave crop margin so the app can adapt images across mobile and web views.
Photographer vs FoodPhoto.ai math
| Need | Traditional shoot | FoodPhoto.ai | Decision |
|---|---|---|---|
| Quick menu refresh | Pay for minimum shoot time even if only a few items changed | Use paid credits only on changed dishes | AI usually wins. |
| New restaurant launch | Useful for hero assets and brand images | Useful for completing the entire dish catalog | Use both if budget allows. |
| Seasonal or weekly item changes | Repeated booking and editing costs | Repeatable in-house workflow from phone photos | AI usually wins. |
| National campaign | Art direction, props, staff, interior, video | Menu and delivery asset variants | Photographer for hero work, AI for catalog scale. |
Deliveroo upload workflow
- List the exact items that need photos and group them by category.
- Take a clean phone photo of each real dish before adding AI polish.
- Generate polished versions in FoodPhoto.ai and reject anything that changes the dish.
- Export the platform crop and check size, aspect ratio, focus, and edge clearance.
- Upload the approved file, then keep source photos for future seasonal edits.
FAQ
How much does Deliveroo food photography cost?
For a restaurant menu, a traditional Deliveroo photo batch often plans around £700-£2,000 for 20 items, £1,600-£5,500 for 50 items, and £3,000-£10,000+ for 100 items after editing, crops, and upload QA. FoodPhoto.ai can reduce the catalog cost by using phone source photos and paid credits.
What photo specs should I plan for Deliveroo?
Plan for a landscape menu item image at least 1200 x 675 pixels, with the whole dish in frame and sharp focus. For store hero images, plan at least 1920 x 1080 pixels.
Can I use AI photos on Deliveroo?
Use AI responsibly. The photo should accurately represent the actual dish customers receive. FoodPhoto.ai is designed to improve phone photos of real menu items rather than invent a misleading product.
Why do Deliveroo uploads get rejected?
Common causes include wrong crop, low resolution, dish cut off at the edge, blurry focus, bad lighting, text overlays, watermarks, duplicate images, or a photo that does not match the menu item.
What is the cheapest way to cover a Deliveroo menu?
Capture accurate phone photos of every dish, process them in FoodPhoto.ai, export the platform crop, then reserve paid photographer budget for a few hero images or brand campaign assets.
Turn phone photos into menu-ready images for less
FoodPhoto.ai is built for menu refreshes, delivery catalogs, social posts, and repeat photo updates. Use a photographer when the shot needs a full brand production. Use FoodPhoto.ai when you need many accurate dish photos quickly.