Instacart Photo Size & Requirements
The image dimensions, aspect ratio and file limits Instacart expects — plus how to turn a phone photo of your real dish into a menu-ready Instacart listing image.
FoodPhoto.ai is an AI food photo editor for Instacart menus. Instacart recommends 1000x1000px images at 1:1 (square), up to 5MB. FoodPhoto.ai improves real dish photos to that spec without changing the food. Plans from $4.99/mo (20 credits), with a one-time 5-credit Try Pack for $2.99 and no free trial.
Instacart image requirements
| Minimum resolution | 1000x1000px |
|---|---|
| Aspect ratio | 1:1 (square) |
| Max file size | 5MB |
| Format | High-quality JPG or PNG |
For prepared foods on Instacart, use clean product shots. Customers browse quickly - make items immediately identifiable and appetizing.
Platform requirements change — always confirm current specs in your Instacart merchant dashboard before bulk uploading.
Instacart photo specs by country
Instacart operates across 2 markets. Pick yours for local context.
Instacart photo FAQ
What photo size does Instacart require?
Instacart recommends a minimum resolution of 1000x1000px at a 1:1 (square) aspect ratio, with files up to 5MB. For prepared foods on Instacart, use clean product shots. Customers browse quickly - make items immediately identifiable and appetizing.
What aspect ratio works best on Instacart?
Use 1:1 (square). Keep the dish centered with safe margins so the listing thumbnail crops cleanly across phone and tablet.
Can I make Instacart photos from phone shots?
Yes. FoodPhoto.ai improves a real phone photo of your plated dish — lighting, color, background and crop — and exports it at the size Instacart expects, without changing the actual food. Plans from $4.99/mo (20 credits), or a one-time 5-credit Try Pack for $2.99.
Make Instacart-ready photos in under a minute
Upload a phone photo and export it at Instacart's recommended size — without changing the dish. Plans from $4.99/mo (20 credits), or a one-time 5-credit pack for $2.99.