Food Photography for Your Menufy Menu

What Menufy actually publishes about photo specs

As of this writing, Menufy does not publish pixel dimensions, aspect ratios, file size caps or accepted file formats for menu images. There is no official spec sheet to design against. Anyone quoting a specific number as a Menufy requirement is guessing.

That changes the plan. Instead of matching one fixed size, prepare a master image that survives being resized down and cropped by whatever the ordering page renders. Shoot and export at 2000 pixels on the long edge, keep the file as a high-quality JPG under a few megabytes, and treat that as your source. If the upload screen later states a size or format, you downsize from the master rather than reshooting.

Check two places before you batch-upload: the image upload field on your Menufy menu editor, and any onboarding email or help article your account manager has sent. Those are the only authoritative sources for your specific account.

A shooting plan built for ordering pages

Ordering pages show dishes small, often in a list next to a price and a name. The photo's job is identification, not decoration. A diner scanning a phone needs to recognize the dish in about a second.

Shoot from a 45-degree angle for most items so the diner sees both the top and the height of the food. Use a straight overhead 90-degree shot for bowls, pizzas, salads and anything where the topping layout is the selling point. Shoot a few dishes at eye level, around 10 degrees above the table, when layers matter: burgers, sandwiches, stacked desserts.

Keep the camera about 60 to 90 cm from the plate and fill roughly 80 percent of the frame with food. Leave a small margin on all sides so a square or rectangular crop does not clip the rim of the plate.

Light the dish with one large window or a diffused source at about 45 degrees to the side and slightly behind. That gives shape without harsh shadows. Bounce a white card or sheet of paper on the shadow side. Avoid overhead fluorescent-only light, which flattens texture and turns sauces gray.

Shoot the dish as it is actually served. If your takeout container is what the customer receives, photograph the container too, open and with the food visible. Menufy customers order for pickup and delivery, and a container photo sets honest expectations.

• Master export: 2000 px long edge, sRGB, high-quality JPG
• Composition: food fills about 80 percent of frame, margin on all sides
• Angles: 45 degrees standard, 90 degrees overhead for bowls and pizzas, 10 degrees for stacked items
• Light: one diffused source at 45 degrees, white bounce on the shadow side
• Include the actual takeout container for delivery items

Crops to prepare before you upload

Because Menufy does not publish an aspect ratio, prepare several crops from the same master so you are not re-editing on upload day. A square 1:1 crop is the safest default for menu thumbnails. A 4:3 crop suits wider menu layouts and printed menus. A 16:9 crop covers website banners and Google Business Profile posts.

Crop tight enough that the food reads at thumbnail size, but never so tight that the plate edge or a key ingredient disappears. For a pizza, keep the full circle in frame. For a burger, keep the top bun and the bottom bun both visible. For a curry with rice, keep both vessels.

Keep the background simple and consistent across the menu. A neutral surface, a plain table, or a dark board all work. What matters is that every photo on the menu shares the same treatment, so the list looks like one restaurant rather than a collage.

Review pitfalls and accuracy rules

Menufy does not publish a written photo review policy, so treat accuracy as the working standard. The risks that get menu photos flagged or replaced are consistent across ordering platforms: a photo of a different dish than the one listed, portions that look larger than what is served, text or logos burned into the image, and stock imagery that does not match your kitchen.

Do not use a photo of a burger with two patties for a single-patty item. Do not show a side salad that is not included. If a dish comes with a choice of sides, photograph the default.

Avoid overlays entirely: no price text, no promotional banners, no watermarks, no branded frames. The menu editor controls the text around the image, and baked-in text becomes unreadable when the image is resized.

If a photo is rejected or a menu item is flagged, the fix is normally a reshoot or a tighter crop, not a filter. Keep your original files organized by dish name so you can resupply a clean version quickly.

Where the same photo set goes next

The photos you shoot for Menufy also feed your website menu, your Google Business Profile, Instagram, a QR-code menu and printed takeout menus. Exporting a kit of sizes from one master means the same dish looks consistent everywhere, which matters when a customer sees your Instagram post and then opens the ordering page.

FoodPhoto takes a real photo of your own dish and improves the light, background and crop for menus, delivery apps and social while keeping the food as it is, and delivers each photo as a kit of sizes. It cannot guarantee approval by any platform, so always upload your own real photo to Menufy and check its upload screen for any stated requirements.

A quick pre-upload check

Before you publish a menu update, run through the same short routine. It takes a few minutes per dish and prevents most of the problems that force a resupply later.