US delivery photo requirements
Toast Online Ordering Photo Requirements: Menu Item Image Sizes & Upload Steps
Toast menu photos need to work in menu item cards, Online Ordering layouts, and any marketplace sync that starts from Toast. This page is for restaurants preparing Toast-ready photos from real phone images without booking a photographer.
Create Toast-ready photos in FoodPhoto.ai or see paid credits and plans.
Quick answer
For standard Toast menu item photos, prepare a JPG or PNG file at 750×450 px and keep it under 5 MB. For Toast Online Ordering Pro placements, also keep 1:1 square, 4:3, and 16:9 crops ready, with the food centered and enough resolution for at least a 1000 px side where the layout requires it.
Toast photo requirements at a glance
| File formats | JPG and PNG. |
|---|---|
| Standard menu item image size | 750×450 px. |
| Standard menu item aspect ratio | 5:3 horizontal. |
| Maximum file size | 5 MB. |
| Online Ordering Pro crop planning | Prepare square, 4:3, and 16:9 variants so the same dish works across desktop, mobile, cards, and wide placements. |
| Best subject | One real menu item, centered, well lit, accurate to the portion, and free of promo graphics or watermarks. |
Sources checked June 23, 2026: Toast online ordering menu image upload guidance; Toast Online Ordering Pro image requirements; Toast platform guide image format and file-size guidance.
Best export set for Toast
If your team only wants one master, create a 1500×900 px source crop and export a final 750×450 px file when Toast Web or your internal SOP asks for the documented upload size. The larger same-ratio master keeps the image sharp for future delivery channels.
- 750×450 px: exact documented Toast menu item size.
- 1500×900 px: higher-resolution 5:3 master for internal storage and resizing.
- 1200×1200 px: square crop for grid-style placements and social reuse.
- 1600×1200 px: 4:3 crop for card surfaces and responsive sections.
- 1600×900 px: 16:9 crop for wide placements and marketplace reuse.
Keep the food inside the center-safe area. Burgers, bowls, drinks, trays, pizza, and tacos can lose their identity if the hero ingredient sits too close to the edge.
Toast photo do and don’t checklist
| Do | Use a real photo of the exact item the guest receives. |
|---|---|
| Do | Center the item with enough margin for square, 4:3, and 16:9 crops. |
| Do | Use bright, natural-looking lighting and a clean surface or studio-style background. |
| Don’t | Add price badges, coupons, QR codes, text overlays, watermarks, or thick borders. |
| Don’t | Show sides, toppings, sauces, drinks, or packaging that are not included with the item. |
| Don’t | Upload a tiny social thumbnail that becomes blurry in ordering cards. |
How to add item photos in Toast Web
- Log in to Toast Web and choose the correct restaurant location.
- Open the menu management area, then select the menu, group, subgroup, or item you need to edit.
- Upload the prepared JPG or PNG image for that item.
- Preview the crop, confirm the item still looks centered, and save the menu item.
- Publish menu changes for Online Ordering.
- Check the live Toast ordering page on mobile and desktop after publishing.
Publish timing depends on your Toast setup, location count, and menu publishing workflow. If DoorDash, Uber Eats, Grubhub, ezCater, or another partner receives menu data from Toast, confirm whether item photos sync automatically or whether each marketplace still needs a separate upload.
Third-party sync notes
Toast can be your menu source of truth, but delivery platforms often keep their own photo rules. If a photo is approved in Toast, it can still need a different crop or file size for another channel. Compare this guide with the delivery photo specs hub, the existing Toast food photography page, and the broader Toast photo guide.
Create Toast-ready item photos from phone images
FoodPhoto.ai starts with a real dish photo, improves lighting and background, and helps you export Toast-friendly menu images without misrepresenting the item.
Related FoodPhoto.ai guides
- Toast food photography – Commercial workflow for Toast-ready menu images.
- Toast photo size guide – Existing Toast platform page.
- Delivery photo specs – Compare Toast with delivery and ordering channels.
- FoodPhoto.ai studio – Create Toast-ready photos from real phone shots.
- Pricing – Paid credits and plans for restaurants.
Frequently asked questions
What size should Toast menu item photos be?
Toast support lists 750×450 px for menu item images. For better quality, keep a larger source in the same 5:3 ratio, such as 1500×900 px.
Does Toast accept JPG and PNG images?
Yes. Toast support lists JPG and PNG as supported menu item image formats.
What is the Toast menu image file size limit?
Toast support lists a 5 MB maximum file size for menu item images.
What aspect ratios matter for Toast Online Ordering Pro?
Online Ordering Pro placements can use square, 4:3, and 16:9 image areas. Keep the food centered so each crop remains usable.
Can FoodPhoto.ai make Toast-ready photos from phone pictures?
Yes. Upload a real phone photo, create a cleaner menu image in FoodPhoto.ai, and export Toast-friendly JPG or PNG crops.