Just Eat Austria Photos: Specs, Master Files and Upload Guide

What Just Eat actually publishes about photos

Just Eat publishes its photo guidance only in part, so treat any precise pixel table you find online with caution. The official direction is that item and header photos should be landscape, and the header photo uses a 3:2 ratio. Beyond that, Just Eat does not publish a complete pixel specification, so the honest answer for Austria is to check the upload screen in the partner tool you actually use, which here is Lieferando's.

The rules around the image are clearer than the numbers. Show the dish as it is served, in its takeaway container or on a plate, and center it in the frame. If a dish normally comes with a side such as sauce or chips, include it, but leave out anything sold separately. Photos are checked by Just Eat before they go live, and its guide says that review takes 3 to 5 working days, so do not plan a menu launch around same-day approval.

• Landscape framing for item and header photos; header at 3:2
• Dish shown as served, centered, in its container or on a plate
• Included sides stay in the shot; separately sold items stay out
• Allow 3 to 5 working days for the photo check

Shoot one master file for Lieferando, Wolt and foodora

Austrian diners order across Lieferando, Wolt and foodora, and each app crops and displays images differently. Rather than shooting three times, shoot once at the highest quality you can and derive every version from that master. This is where most restaurant photo problems start: a phone shot cropped tight in-camera leaves no room to reframe for a square thumbnail later.

Set up the shot so the dish sits inside a centered square that you could crop to without losing the food. In practice, place the plate in the middle of a landscape frame and leave breathing room on the left and right, roughly a fifth of the frame width on each side. Shoot at the camera's highest JPEG quality or in RAW, at the native resolution of your phone or camera, and keep the file large. A master of at least 3000 pixels on the long edge gives you clean exports for square thumbnails, wide header banners and print.

Light the dish from one side with a window or a single soft source, and avoid mixing daylight with warm kitchen bulbs, which pushes sauces and greens off-color. Shoot at a slight angle, around 45 degrees, for dishes with height like a burger or a bowl, and straight down at 90 degrees for pizzas and flat plates where the toppings are the story. Keep the background plain and consistent across the menu so the grid looks like one restaurant rather than a patchwork.

• One large landscape master, dish centered inside an imaginary square
• At least 3000 px on the long edge before any cropping
• 45-degree angle for tall dishes, 90 degrees overhead for flat ones
• Single light source, no mixed color temperatures
• Same background and surface for the whole menu

Prepare for the Austrian market

Menus in Austria are commonly written in German, and delivery-app listings usually follow the same language. Write dish names and descriptions in German on the listing itself, and keep photo captions or overlay text consistent with that. If you also serve tourists or an international student crowd, a second English menu is fine, but keep the app listing in the language your regular customers read.

Allergen information is a legal requirement, not a photo feature. Under EU Regulation 1169/2011, information on the 14 regulated allergens must be available for food sold without packaging, and for distance selling including delivery apps it must be available before the customer completes the purchase. A photo never replaces that information. It also should not suggest ingredients the dish does not contain, so do not garnish a dish with an ingredient that is not in the recipe just to make the shot look fuller, especially where that ingredient is a regulated allergen.

A pre-upload checklist for Austrian listings

Before you upload to Lieferando, Wolt or foodora, run through the same checks each time. Most rejections and slow reviews come from small, fixable issues rather than bad cooking.

Keep in mind that Wolt does not accept AI-generated or altered images, so for that app you must upload your own real photograph of the dish. FoodPhoto works on your own real photo of your dish, improving light, background and crop for your own channels such as your website menu, Instagram, Google Business Profile, QR menu and print, and every photo comes as a kit of sizes. It cannot guarantee approval by any platform, so the final image you send to each app should be your own verified photograph.

Common mistakes that slow down review

The most frequent issue is a dish photographed with items that are sold separately, such as a drink or an extra side, which breaks the rule that only included sides appear. The second is off-center framing, where the plate drifts to one edge and a square crop cuts into the food. The third is heavy filtering or saturation that makes the dish look different from what arrives at the door, which conflicts with showing the dish as served.

Also watch consistency across the menu. If one photo is a bright overhead shot on marble and the next is a dim angled shot on a wooden table, the listing looks unreliable. Pick one surface, one light setup and one angle convention per dish type, then reshoot only when a dish changes.