Wolt Photo Size in Austria: Image, Menu & Upload Specs

What Wolt actually publishes for Austria

Wolt's merchant learning-center pages ask for landscape images at a 16:9 ratio and state that portrait photos are not allowed. The regional merchant pages list JPG and PNG as accepted formats. They do not publish a pixel minimum or a file-size limit, so any number you see quoted for Wolt resolution is working guidance from a third party, not a Wolt rule. Check the upload screen in your Austria merchant dashboard for the current field limits before you batch-export a menu.

The content rules matter more than the file specs. Wolt requires the whole item visible and centred with nothing cut off, only the listed item in frame, no people, a realistic portion that matches the real product, and no extra graphics, text or borders. Up to five images are allowed per item. AI-generated images are not allowed, so upload a real photograph of the dish you actually sell.

• Landscape 16:9 only. Portrait is rejected.
• Formats listed: JPG and PNG. No published pixel minimum or file-size limit.
• One dish per photo, fully visible and centred, realistic portion.
• No people, text overlays, borders or collage graphics.
• No AI-generated images. Up to five photos per item.

Build one master file that survives any crop

Wolt shows your 16:9 image in several places: a wide hero area, a narrower list thumbnail and a square-ish tile in some views. If the dish touches the left or right edge, the thumbnail crop will clip a plate rim or a sauce jug. Compose so the entire dish sits inside a centred square, then let the surrounding table and background fill the rest of the 16:9 frame. That single composition works in the hero, the list and any square crop.

Shoot at eye level or a 30 to 45 degree angle for plated mains; a straight overhead shot flattens schnitzel and strudel but works well for bowls and sharing boards. Keep the camera about 60 to 90 cm from the plate with a phone's main lens, not the ultra-wide, which bends plate edges. Light from a window at roughly 45 degrees to the plate and bounce a white napkin or card on the shadow side.

Export the master as a large JPEG at the highest quality your editor allows, with the dish centred and a small margin of table visible on all four sides. Keep that master untouched and derive the upload file from it. Wolt accepts PNG, but JPEG keeps the file lighter for a menu of forty dishes.

Shooting Austrian dishes that fight the camera

Wiener schnitzel is the hardest: a flat, pale, wide plate that goes grey under cool light and looks small in a 16:9 frame. Shoot it slightly above eye level, add a lemon wedge and a small side salad to give the frame height, and set white balance manually so the breading reads golden rather than beige. Keep the salad as a listed side, since Wolt wants only the item you sell.

Gulasch, Beuschel and other dark stews turn into a brown mass. Use a shallow bowl, keep a visible rim, and add the dumpling or bread dumpling beside the stew rather than buried in it. Tafelspitz needs its broth, root vegetables and two sauces arranged so the plate still reads at thumbnail size. Kaiserschmarrn and Apfelstrudel photograph best with a dusting of powdered sugar applied just before the shot, not twenty minutes earlier, and with a small jug of sauce at the edge of the centred square so the crop never cuts it.

For a Brettljause or a sharing platter, shoot overhead and arrange the items so the outer edge of the board is fully inside the square. If the platter is sold for two, that is still one item, so do not add a second board to the frame.

German menu text and allergen information

Austrian menus on Wolt are written in German, and the photo has to match the name and description exactly. If the listing says "Wiener Schnitzel vom Schwein", the photo must show pork, not veal, and the garnish must be what the description promises. Reviewers compare the two, and a mismatch reads as a misleading listing.

Under EU Regulation 1169/2011, information on the 14 regulated allergens must be available for food sold without packaging, and for distance selling including delivery apps it must be available before the customer concludes the purchase. In practice that means the allergen details belong in the item description or a linked allergen page that a customer can open before ordering. A photo never replaces that information. Keep the photo honest as well: do not show a cream sauce on a dish described as dairy-free, and do not decorate with nuts, sesame or cheese unless the dish contains them.

• Match the photo to the exact German dish name and portion.
• State pork, veal or poultry where the name depends on it.
• Put the 14 allergens in the description or a linked page reachable before checkout.
• Never use garnish that suggests an ingredient the dish does not contain.

Pre-upload checklist

Run this before you open the merchant dashboard. It catches the rejections that cost the most time: portrait files, clipped plates and photos that no longer match an updated description.

Where your own channels fit

Wolt's no-AI rule applies to Wolt. For your website menu, Instagram, Google Business Profile, QR menu and print, you can work from the same real photograph. FoodPhoto takes a real photo of your own dish and improves light, background and crop for your own channels (website menu, Instagram, QR menu and print), keeping the food as it is; on Wolt, follow its photo policy and upload your own real photo. The Wolt upload itself should be your own real photo prepared to the rules above.

Frequently asked questions