Wolt Photo Size in Albania: Image, Menu & Upload Specs

What Wolt actually publishes about image specs

Wolt asks for landscape images at a 16:9 ratio and does not allow portrait photos. Its regional merchant learning-center pages list JPG and PNG as the accepted formats, and that is where the published file guidance stops: Wolt does not publish a pixel minimum or a file-size limit. Any specific number you see quoted for width, height or megabytes is someone's working habit, not a Wolt rule.

The content rules are the part Wolt does publish, and they are stricter than the file rules. The whole item must be visible and centered with nothing cut off. Only the listed item may appear, so no second dish, no bread basket, no drink in the corner. No people, including hands or staff in the background. The photo must match the real product with a realistic portion. No extra graphics, text or borders. AI-generated images are not allowed. Up to five images are allowed per item.

In practice this means your preparation should be driven by the content checklist, and your export should be a clean, large landscape JPEG. Because no pixel or file-size figure is published, open the upload screen in your Albanian merchant dashboard and check what it accepts before you batch-export a whole menu.

• Landscape 16:9 only; portrait images are not allowed
• Formats listed: JPG and PNG
• No published pixel minimum or file-size limit, check the upload screen
• Whole item visible and centered, nothing cut off
• One item only, no people, no text, graphics or borders
• Realistic portion that matches the real product
• No AI-generated images
• Up to five images per item

Build one master file that survives any crop

Shoot landscape and keep the entire dish inside a centered square within the frame. If the dish fits inside that square, it will survive a 16:9 delivery crop, a square thumbnail, a vertical story crop and a wide website banner without losing the rim of the plate. Compose so the plate occupies roughly the middle of the frame and leave breathing room on the left and right edges, since those are the first areas a crop removes.

Shoot from a consistent height and angle across the menu. A 45-degree angle reads well for composed plates and bowls, while a straight overhead shot at 90 degrees suits flat dishes, sharing platters and anything served on a board. Keep the camera level and parallel to the table for overheads so the plate stays round rather than oval. Use soft daylight from one side, avoid direct sun and on-camera flash, and check white balance against a white napkin so white cheese, rice and yogurt do not turn blue or yellow.

Export a large JPEG at the highest quality your editing tool allows, keep the master untouched, and create the 16:9 delivery version from it rather than cropping the delivery file again later. Name files by dish and language, for example tave-kosi-16x9.jpg, so re-uploads after a recipe or price change stay organized.

• Shoot landscape, dish fully inside a centered square
• Leave empty space at the left and right edges for cropping
• 45-degree angle for plated dishes, 90-degree overhead for flat or shared plates
• One soft light source from the side, no direct sun or flash
• Set white balance on a white napkin before the first shot
• Keep the master file, export 16:9 from it, never re-crop the export

Preparing the photo for an Albanian-language menu

Wolt's Albanian market uses Albanian in the menu, so the dish name in the listing is what the customer reads before the photo loads. Write the name the way a local guest would order it, then make the photo match that name exactly. If the listing says tavë kosi, the photo should show the baked yogurt dish in its clay pot or on the plate as served, not a deconstructed version. If the listing mentions sides, the photo must include them, because a photo that shows more than the description is as misleading as one that shows less.

Keep one photo per item and let the additional images do a different job: a second angle, a close-up of the texture, or the dish in its serving vessel. Do not use the extra slots for drinks, sides sold separately, or a branded card with your logo. Those break the one-item rule and the no-graphics rule at the same time.

Because the menu is in Albanian, avoid English text baked into the image or printed on a slate or board in the background. Any legible text in the frame is a risk, and a chalkboard with a dish name in English next to an Albanian listing looks like a mismatch to a customer scanning quickly.

Albanian dishes that are hard to photograph

Some local dishes fail on camera for predictable reasons, and each needs a different fix. Tavë kosi is pale by nature, so it merges into a white plate; use a darker plate or a wooden board and add contrast with a scatter of oregano or a charred chili on the side, keeping the portion honest. Byrek and other phyllo pies look flat from above, so shoot at a low 30 to 45 degrees and cut one wedge so the layers show, but photograph the portion you actually serve.

Fërgesë and similar baked cheese and pepper dishes can look like an unstructured mass; shoot slightly overhead in the cooking vessel and let the browned top edge define the shape. Grilled fish and seafood need side light to show the char and skin texture, and should be photographed whole if that is how they are served, with the head on. Fresh salads with tomatoes and cucumber lose color fast, so dress and shoot them within minutes and avoid oil pooling on the leaves.

Baklava, trilece and other desserts are usually cut in the kitchen, so photograph the exact slice a customer receives and keep the syrup or cream visible. For any dish, wipe the plate rim, remove stray crumbs and check that no sauce has splashed onto the tablecloth in the frame.

• Tavë kosi: darker plate or board, small contrasting garnish, honest portion
• Byrek: low angle, one wedge cut to show the layers
• Fërgesë: overhead in its vessel, browned top edge defining the shape
• Grilled fish: side light for char, whole fish if served whole
• Salads: shoot within minutes, no oil pooling
• Desserts: photograph the actual slice served, syrup visible

Upload checklist before you publish

Run the same check on every image before it goes into the dashboard. Wolt's rules are content rules, so most rejections or customer complaints come from a photo that shows the wrong portion or an extra item, not from a file that is a few pixels short.

Once the delivery images are done, reuse the same master for your own channels: a square crop for Instagram, a wide version for the website menu and Google Business Profile, and a vertical format for a QR menu. FoodPhoto takes a real photo of your own dish and improves light, background and crop for your own channels (website menu, Instagram, QR menu and print), keeping the food as it is; on Wolt, follow its photo policy and upload your own real photo. It does not generate a different dish and cannot guarantee approval by any platform, so the photo you upload to Wolt should still be your own real shot prepared to the rules above.

Frequently asked questions

The answers below cover the questions Albanian merchants ask most often when preparing Wolt menu photos.