Just Eat Germany Photos: Specs, Ratios and Upload Rules
Restaurants in Germany searching for Just Eat photo specs will not find a Just Eat merchant dashboard here: Just Eat Takeaway.com operates in Germany under the Lieferando brand, so restaurants list on Lieferando.de rather than Just Eat. Your photos therefore go through Lieferando's partner tools, and the upload screen you see there is the final word on size and format. What Just Eat does publish about its own photo rules is still useful, because the composition advice travels well to any listing you maintain in Germany.
What Just Eat actually publishes about photos
Just Eat publishes its pixel specs only partially. Its guidance is written in terms of orientation and composition rather than a fixed resolution table, so treat any exact number you see quoted online with caution and confirm it inside the partner tool you use.
The rules Just Eat does state are practical and worth following on every listing: show the dish as it is served, in its takeaway container or on a plate, and center it in the frame. If the dish normally comes with a side such as sauce or chips, include that side; do not include items that are sold separately. Photos are checked by Just Eat before they go live, and its guide says that review takes 3 to 5 working days, so plan menu launches around that window.
One header photo per menu is uploaded through the photo uploader, and Just Eat asks for it in a 3:2 landscape ratio. Item photos go through Partner Hub. Because Just Eat does not publish a complete pixel table, check the upload screen for the accepted file size and format before you export a batch.
- Landscape orientation for item and header photos
- Header photo in 3:2
- Dish centered, as served, in its container or on a plate
- Sides that come with the dish included, separate items excluded
- Allow 3 to 5 working days for the photo check
Building one master file for Germany's apps
In Germany you are likely listing on Lieferando, Wolt and Uber Eats at the same time, and each one crops differently. Rather than reshooting per app, shoot once for the widest use and derive the rest.
Shoot landscape with the camera level with the dish, roughly 30 to 45 degrees above the table, so the food reads as a portion rather than a flat pattern. Leave margin around the plate: keep the whole dish inside a centered square that you could crop to 1:1 without cutting the rim or the sauce pot. That single frame then survives a square thumbnail, a 3:2 header and a wider landscape card.
Export a large JPEG from the original file, not a screenshot of a resized one, and keep the master at the highest resolution your camera or phone produces. Downsize last, per platform, and keep the food's real color: white balance off a neutral card or a sheet of white paper beats warming the image in editing, which makes schnitzel look orange and salad look tired.
Where a platform bans AI-generated or altered images, upload your own real photo there directly. FoodPhoto takes a real photo of your own dish and improves light, background and crop for your own channels such as your website menu, Instagram, QR menu and print, keeping the food as it is, and every photo comes as a kit of sizes. It cannot guarantee approval by any platform.
Country preparation before you upload
Menus in Germany are commonly written in German, so keep dish names on your photos and in the listing consistent with the German menu your kitchen and drivers use. A photo captioned with a name that does not match the menu line creates confusion at the pass and in customer messages.
Allergen information is a separate obligation from photography. Under EU Regulation 1169/2011, information on the 14 regulated allergens must be available for food sold without packaging, and for distance selling including delivery apps the mandatory information must be available before the purchase is concluded. A photo never replaces that information, and it should not suggest ingredients the dish does not contain: do not garnish a dish with peanuts, sesame or a cream swirl that is not in the recipe, and do not photograph a wheat bun next to a dish sold as gluten-free.
Practically, this means shooting the dish exactly as the kitchen sends it out, including the container it travels in. A curry photographed in the takeaway tub looks less styled but matches what arrives, which is what the customer compares against.
Shooting dishes that survive a small thumbnail
German delivery menus lean on hearty, low-contrast plates: schnitzel with lemon, currywurst with sauce, bowls of potato salad. These flatten into beige squares at thumbnail size. Give the frame a color anchor: the green of parsley or a side salad, the red of a sauce, the dark edge of the plate. Place the anchor near the center of your square crop so it survives every ratio.
Light the dish from one side at roughly 45 degrees rather than straight on, and use a white or light gray surface instead of a dark wooden board, which swallows detail on small screens. Photograph during service with the same container and portioning the customer receives, and shoot three frames per dish: a tight square crop, a wider landscape with breathing room, and one detail frame for social.
For drinks and sides, shoot them upright and centered; a tall glass cropped by a square frame reads as a mistake. Keep backgrounds plain and consistent across the menu so the listing looks like one restaurant rather than a collage.
Pre-upload checklist for German listings
Run this before you send anything to a partner tool or your own channels. It takes less time than a rejected batch.
- Confirm the current accepted size and format on the upload screen of the brand you actually list with
- Shoot landscape, keep the dish inside a centered square, export a large JPEG master
- Match each photo to the exact dish name on your German menu
- Include the sides that come with the dish, exclude separately sold items
- Remove garnishes and props that are not in the recipe, for allergen accuracy
- Check the photo reads clearly at thumbnail size on a phone
- Allow 3 to 5 working days where a platform reviews photos before they go live
Checklist before you publish
- Check the upload screen for the current size and format limit
- Shoot landscape with the dish centered and fully inside a square crop
- Export a large JPEG master before resizing for any app
- Keep dish names on photos identical to the German menu
- Photograph the dish in the container it is delivered in
- Remove any ingredient the recipe does not contain
- Review each image on a phone at thumbnail size
- Build in review time before a menu launch
Questions
Does Just Eat operate in Germany?
Just Eat Takeaway.com operates in Germany under the Lieferando brand, so restaurants list on Lieferando.de rather than Just Eat. Photos go through Lieferando's partner tools, and the upload screen there is the final word on size and format.
What aspect ratio does Just Eat want for photos?
Just Eat asks for landscape item and header photos, with the header photo in a 3:2 ratio. It publishes pixel specs only partially, so check the upload screen in the partner tool you use for the accepted resolution and file size.
How long does Just Eat take to check photos?
Just Eat's guide says photos are checked before they go live and that the review takes 3 to 5 working days. Submit a new menu's photos well before a launch date rather than the same week.
Can a photo replace allergen information on a delivery listing?
No. Under EU Regulation 1169/2011, information on the 14 regulated allergens must be available for food sold without packaging, and for distance selling the mandatory information must be available before the purchase is concluded. Photos should not suggest ingredients the dish does not contain.